About Us
Hyper growth starts here
Channel Gurus is here to maximize your revenue potential with your channel strategy. Whether you are new organization or have a mature brand in the marketplace we have something to grow your business and expand your customer reach.
Brand awareness
Elevate your brand's visibility and impact with our tailored brand awareness solutions. We help you craft a compelling narrative, increase market recognition, and connect with your target audience, driving engagement and long-term loyalty that sets you apart from the competition.
Channel Management
Be dazzled with the best of the best from coast to coast supporting your channel business. Unlock accelerated growth and deeper partnerships with our expert channel management services. We help you optimize vendor relationships, drive partner performance, and execute winning strategies that deliver measurable revenue growth—all while simplifying the complexities of your channel ecosystem
About Channel Gurus
Kristine Otte, Central region- Alliances
Nick Valenti, East Coast- Distribution Specialist
Kristine Otte, Central region- Alliances
Kristine Otte is an accomplished Director of Global Partnerships and Channel Manager, renowned for her expertise in building strategic partner programs and enabling partners to thrive in cloud marketplaces such as AWS, Azure, and Google Cloud.
Kristine expertly navigates partner-sourced and influences revenue for the cloud marketplace e
Kristine Otte is an accomplished Director of Global Partnerships and Channel Manager, renowned for her expertise in building strategic partner programs and enabling partners to thrive in cloud marketplaces such as AWS, Azure, and Google Cloud.
Kristine expertly navigates partner-sourced and influences revenue for the cloud marketplace enablement, and new business development, all while keeping her partners on the cutting edge of industry trends.
Kristine is highly adept at identifying and profiling the right partners, ensuring alignment between vendors’ offerings and the partners’ expertise, market focus, and client base. She specializes in designing tailored partner programs that are scalable, flexible, and deliver clear, measurable benefits to both vendors and partners.
Kristine’s expertise in cloud and digital marketplace enablement is particularly notable. She excels in helping partners navigate cloud marketplaces, list products, leverage co-sell opportunities, and maximize visibility.
Kristine is a trusted leader who consistently elevates her partners and clients to new heights.
Stephanie Lucas, West Coast- Founder
Nick Valenti, East Coast- Distribution Specialist
Kristine Otte, Central region- Alliances
With over 20 years of expertise in sales, channel management, training and business development, Stephanie provides innovative thinking and solutions to address your most complex profitability challenges.
Having worked with some of the largest global IT manufacturers, Stephanie has managed partner relationships valued at over $150 million,
With over 20 years of expertise in sales, channel management, training and business development, Stephanie provides innovative thinking and solutions to address your most complex profitability challenges.
Having worked with some of the largest global IT manufacturers, Stephanie has managed partner relationships valued at over $150 million, delivering consulting services that have resulted in an average of 140% growth in just 18 months, with some partners achieving an astounding 200% growth.
Many of these partners were struggling to enhance their vendor relationships and gain the recognition and support they deserved. They needed help securing marketing dollars, customer meetings, seamless deal registrations, and consistent executive attention. This is where Stephanie was able to step in with an eye for detail and a flair for the creative and create a market expansion strategy that worked and consistently drove results across her partnerships. Stephanie has earned accolades and awards but the prize she holds the most dear is the friendships and trust she earns with her partners.
Nick Valenti, East Coast- Distribution Specialist
Nick Valenti, East Coast- Distribution Specialist
Nick Valenti, East Coast- Distribution Specialist
Having worked tirelessly for 24 years with distribution channels, manufacturers, and resellers, Nick possesses a multifaceted understanding of the industry landscape. This diverse background equips him with a unique perspective that enables him to identify and address client needs comprehensively. He has also redefined the sales process
Having worked tirelessly for 24 years with distribution channels, manufacturers, and resellers, Nick possesses a multifaceted understanding of the industry landscape. This diverse background equips him with a unique perspective that enables him to identify and address client needs comprehensively. He has also redefined the sales process for both Manufacturers and Distributors, ensuring the sales process is both scalable and frictionless, with the end outcome of operational efficiency and excellence. Nick has successfully engaged with high-profile clients such as Hulu, Jabil, TD Ameritrade, University of Kentucky, and University of Alabama, delivering tailored solutions that drive business growth and operational excellence.